For something that can get awfully complicated, communication breaks down into some pretty simple parts: it's what do you want to say, who do you want to say it to, and how do you want to say it. I help clients sharpen their message, figure out who needs to hear it, and tell their story in a way that persuades, packs power, and rings true.

Rick Bader is an independent writer and communications strategist who works with organizations that exist to do good things. Publications he's written have earned awards from CASE, Higher Education Marketing Report, the Public Relations Society of America, and Print, among others. He formerly headed communications and strategic planning at Goucher College. He has a bachelor's degree from The College of William & Mary and a master's degree from Oregon State University.